Kids, Cartoons and Fruits and Vegetables

September 7, 2006

My kids are like night and day. Literally. My daughter is fair skinned, my son is a beautiful cinnamon color. My daughter has very straight, light brown hair that gets beautiful highlights during the summer, my son has very curly, black hair. My daughter is an excellent eater, who loves her fruits and veggies, and will try anything, my son on the other hand has to be forced, bribed, pleaded with and sometimes even punished in order to get him to eat. It’s very frustrating, but as much as I would LOVE to believe that the new marketing strategy of using cartoon characters in the packaging of fruits and vegetable would work, I don’t think it will in my sons case.

Already available are peaches with Daisy Duck and Goofy stickers, and table grapes packaged in Mickey and Minnie Mouse boxes. Organic apples with Winnie the Pooh — the mascot for Disney Garden organic selections — are due out sometime in September.

I’m not a big fan of this marketing strategy, only because it just doesn’t make sense to me. I mean, I understand using Popeye for Spinach, or using Bugs Bunny for Carrots, but I don’t understand where Spongebob Squarepants fits in to all of this.

I guess as long as it peaks the interest of kids and keeps them away from sugary and fatty foods, it’s worth a try. What do you think?